Rug Guides · 21 Oct 2026
Rug Trends 2026: The Looks Designers Are Choosing Now
Earthy colour, tactile texture, folk patterns and a confident return to saturated shades. These are the rug looks shaping homes in 2026.
Rug Guides · 21 October 2026 · 3 min read

On a classic Afghan rug, one shape usually repeats in rows: a flattened octagon, divided into quarters, marching across a deep red field. That shape is the gul, and it carries centuries of identity, trade and tradition. Understanding it makes these designs far more interesting to live with. Here is a short guide to the gul, the colours and motifs of Afghan and Turkmen weaving, what people mean by "Bokhara", and how to style the look in a contemporary British home.
The word gul is usually translated as "flower" or "rose", although the motif rarely looks floral. It is a medallion, typically octagonal, repeated in rows across the field of the rug. Among the Turkmen tribes of Central Asia, each group developed its own distinctive gul, and the shape worked almost like a family crest. Collectors still identify tribal weavings by the form of the gul, the minor motifs between them and the colour of the field.
One of the best known in Afghan weaving is the large, rounded "elephant's foot" gul, associated with the Ersari Turkmen of northern Afghanistan. Its bold, simple outline is a big part of why Afghan designs look so graphic in modern rooms.
"Bokhara" is a trade name rather than a single tribe. It comes from Bukhara, the historic market city in present-day Uzbekistan where Turkmen weavings were traded. Over time, a Bokhara rug came to mean almost any design with rows of guls on a red ground. If a rug is described as Bokhara-style, expect that orderly, repeating structure and a warm, red-dominated palette.

Traditional tribal rug palettes were shaped by natural dyes and are remarkably consistent:
Beyond guls, look for hooks and ram's-horn shapes along borders, stylised trees of life, and pomegranates, long a symbol of abundance across the region. Medallion layouts, with one dominant central motif, offer a more formal alternative to the repeating gul.
These designs are surprisingly versatile. A burgundy or red Afghan rug brings instant warmth to a white-walled flat and pairs well with the deep reds and cherry browns forecast for autumn and winter. Faded pink versions suit Scandinavian furniture and pale oak, and feel softer in bedrooms. Black-ground designs look striking with mid-century walnut and leather.
Our designs are printed interpretations, not tribal weavings, which means they can go in the washing machine. Browse traditional rugs and red rugs for more.

Zahir Medallion Black Afghan Washable RugMade to order · 10 sizes · machine washableFrom£50
Kazak Hooks Faded Pink Afghan Washable RugMade to order · 10 sizes · machine washableFrom£50
Pomegranate Garden Burgundy Afghan Washable RugMade to order · 10 sizes · machine washableFrom£50
Kunduz Tree Faded Pink Afghan Washable RugMade to order · 10 sizes · machine washableFrom£50
A black ground with red and brown medallion work, the most dramatic option here. It looks superb with walnut furniture and cognac leather. Machine washable at 30°C and made to order in ten sizes.
Hooked geometric motifs in faded pink, red and brown give a gentler take on tribal pattern. It suits a bedroom with linen bedding and pale oak. Printed polyester chenille on a woven cotton backing, from £50.
Pomegranate and floral motifs on burgundy bring that traditional symbol of abundance to a dining room. Pair with dark wood and brass candlesticks for winter.
Stylised trees in faded pink and red, with a softly worn look. Choose an 80×300 cm runner for a hallway or 155×230 cm for a living room.
Afghan and Turkmen designs tend to be geometric, built on repeating guls and bold red fields. Persian designs are more often curvilinear, with flowing florals and central medallions.
Broadly, yes. Bokhara is a trade name for Turkmen-style designs with rows of guls, named after the city where they were sold.
Very well. Their strong geometry works with clean-lined furniture, and a single tribal rug can warm up a minimal room.
Every gul tells a story of place and people. Bring one home and you add a little of that history to everyday life. Delivery is free on every order.
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Earthy colour, tactile texture, folk patterns and a confident return to saturated shades. These are the rug looks shaping homes in 2026.
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